VulgrCo — Amazon to Shopify D2C
VulgrCo — Amazon to Shopify D2C
VulgrCo — Amazon to Shopify D2C
Background
VulgrCo is a custom print brand built around one idea: express your own style. They produce premium custom stickers, vinyl labels, DTF transfers, holographic prints, skateboards, and wall decals — fully customisable, any shape, any size, any finish. A real product. A real niche. Real demand from both individual buyers and small businesses who need branded packaging, merch, and marketing materials. Their Amazon listings, however, couldn't tell any of that story. And that gap was costing them — every single day.
The Problem
VulgrCo was Amazon-dependent. The product was strong enough to generate sales, earn reviews, and build a small following — but the platform was quietly working against them.
Amazon's referral fees, FBA costs, and the relentless PPC spend just to stay visible in a competitive custom printing category meant their real margin on each order barely broke double digits. For a brand with in-house production capability, that math didn't work.
The bigger issue was invisibility. On Amazon, VulgrCo was a listing — not a brand. Buyers couldn't experience the full range of materials: vinyl, matte, holographic, glitter, chrome mirror, reflective, DTF, and more. They couldn't feel the personality behind the product. And the moment an order shipped, that customer belonged to Amazon. No email. No follow-up. No repeat purchase path. Every order started from zero.
The product itself is highly interactive — buyers need to choose shape, size, material, finish, and quantity, then upload custom artwork. Amazon's static listing format was never built for that. The experience was clunky, vague, and converting far below what the product deserved.
The product had outgrown the platform. Time to build something they actually owned.
The Approach
Building the D2C Storefront on Shopify
The strategy was straightforward: keep Amazon as a discovery channel for new buyers, but build the real business — the margin, the brand, the customer relationships — on Shopify. We built VulgrCo's store from the ground up, designed entirely around the way their customers actually buy.
Custom printing is not a browse-and-checkout product. It requires configuration. We built an interactive product experience where buyers select shape, enter custom dimensions, choose from 12+ material finishes, set quantity with live bulk pricing displayed, and upload their artwork — all on a single, clean product page. The friction that was killing conversions on Amazon disappeared entirely.
Product Catalogue, Organised for Discovery
VulgrCo's catalogue spans 67+ SKUs across multiple product lines. On Amazon, these existed as disconnected listings with no logical relationship to each other. On Shopify, we structured them into clear collections — Custom Stickers, Custom Labels, DTF Transfers, Wall & Floor Decals, and Custom Skateboards — so a buyer arriving for one product naturally encounters the rest. A small business owner ordering labels for their packaging now sees the sticker options, the DTF prints for merch, and the decals for their storefront. The cross-sell ecosystem Amazon could never support is now built into every page.
Trust Infrastructure for a New D2C Channel
Amazon listings get away with minimal brand presence because Prime and reviews do the heavy lifting. A D2C storefront has to earn trust from scratch. We built that in at every layer — 24-hour turnaround prominently communicated across the site, free shipping thresholds clearly visible, material quality callouts on every product page (waterproof, UV resistant, 100+ wash durability on DTF), and a no-minimum ordering policy that removes the hesitation for first-time buyers testing a new supplier.
Serving Two Audiences From One Store
VulgrCo's buyers split into two distinct groups: individual consumers ordering custom stickers for personal expression, events, and gifts — and B2B buyers, small brands, artists, and event organisers ordering in bulk for packaging and merchandise. The store was built to speak to both, with quantity-based pricing that rewards larger orders and product copy that addresses both use cases without making either audience feel like an afterthought.
The Result
VulgrCo now has something Amazon never gave them: a brand. A real, owned D2C business where every customer who places an order is their customer — not the platform's.
The margin story alone changes the business. The 15–25% that Amazon was extracting through fees and forced ad spend is now staying inside the business, funding growth instead of subsidising a marketplace. The 24-hour turnaround and competitive pricing — advantages that were buried in listing copy on Amazon — are now front-and-centre hero messages that convert visitors within seconds of landing.
The catalogue that once existed as scattered, hard-to-navigate Amazon listings is now a clean, organised storefront. The interactive customisation experience that Amazon's format couldn't support is now the strongest conversion tool on the site.
The platform is no longer the constraint. VulgrCo is building on ground they actually own.
Looking to take your brand off Amazon and build a D2C channel that compounds over time?
Background
VulgrCo is a custom print brand built around one idea: express your own style. They produce premium custom stickers, vinyl labels, DTF transfers, holographic prints, skateboards, and wall decals — fully customisable, any shape, any size, any finish. A real product. A real niche. Real demand from both individual buyers and small businesses who need branded packaging, merch, and marketing materials. Their Amazon listings, however, couldn't tell any of that story. And that gap was costing them — every single day.
The Problem
VulgrCo was Amazon-dependent. The product was strong enough to generate sales, earn reviews, and build a small following — but the platform was quietly working against them.
Amazon's referral fees, FBA costs, and the relentless PPC spend just to stay visible in a competitive custom printing category meant their real margin on each order barely broke double digits. For a brand with in-house production capability, that math didn't work.
The bigger issue was invisibility. On Amazon, VulgrCo was a listing — not a brand. Buyers couldn't experience the full range of materials: vinyl, matte, holographic, glitter, chrome mirror, reflective, DTF, and more. They couldn't feel the personality behind the product. And the moment an order shipped, that customer belonged to Amazon. No email. No follow-up. No repeat purchase path. Every order started from zero.
The product itself is highly interactive — buyers need to choose shape, size, material, finish, and quantity, then upload custom artwork. Amazon's static listing format was never built for that. The experience was clunky, vague, and converting far below what the product deserved.
The product had outgrown the platform. Time to build something they actually owned.
The Approach
Building the D2C Storefront on Shopify
The strategy was straightforward: keep Amazon as a discovery channel for new buyers, but build the real business — the margin, the brand, the customer relationships — on Shopify. We built VulgrCo's store from the ground up, designed entirely around the way their customers actually buy.
Custom printing is not a browse-and-checkout product. It requires configuration. We built an interactive product experience where buyers select shape, enter custom dimensions, choose from 12+ material finishes, set quantity with live bulk pricing displayed, and upload their artwork — all on a single, clean product page. The friction that was killing conversions on Amazon disappeared entirely.
Product Catalogue, Organised for Discovery
VulgrCo's catalogue spans 67+ SKUs across multiple product lines. On Amazon, these existed as disconnected listings with no logical relationship to each other. On Shopify, we structured them into clear collections — Custom Stickers, Custom Labels, DTF Transfers, Wall & Floor Decals, and Custom Skateboards — so a buyer arriving for one product naturally encounters the rest. A small business owner ordering labels for their packaging now sees the sticker options, the DTF prints for merch, and the decals for their storefront. The cross-sell ecosystem Amazon could never support is now built into every page.
Trust Infrastructure for a New D2C Channel
Amazon listings get away with minimal brand presence because Prime and reviews do the heavy lifting. A D2C storefront has to earn trust from scratch. We built that in at every layer — 24-hour turnaround prominently communicated across the site, free shipping thresholds clearly visible, material quality callouts on every product page (waterproof, UV resistant, 100+ wash durability on DTF), and a no-minimum ordering policy that removes the hesitation for first-time buyers testing a new supplier.
Serving Two Audiences From One Store
VulgrCo's buyers split into two distinct groups: individual consumers ordering custom stickers for personal expression, events, and gifts — and B2B buyers, small brands, artists, and event organisers ordering in bulk for packaging and merchandise. The store was built to speak to both, with quantity-based pricing that rewards larger orders and product copy that addresses both use cases without making either audience feel like an afterthought.
The Result
VulgrCo now has something Amazon never gave them: a brand. A real, owned D2C business where every customer who places an order is their customer — not the platform's.
The margin story alone changes the business. The 15–25% that Amazon was extracting through fees and forced ad spend is now staying inside the business, funding growth instead of subsidising a marketplace. The 24-hour turnaround and competitive pricing — advantages that were buried in listing copy on Amazon — are now front-and-centre hero messages that convert visitors within seconds of landing.
The catalogue that once existed as scattered, hard-to-navigate Amazon listings is now a clean, organised storefront. The interactive customisation experience that Amazon's format couldn't support is now the strongest conversion tool on the site.
The platform is no longer the constraint. VulgrCo is building on ground they actually own.
Looking to take your brand off Amazon and build a D2C channel that compounds over time?
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