How We Took VITRIQ From Amazon Dependency to a Thriving D2C Shopify Plus Brand
How We Took VITRIQ From Amazon Dependency to a Thriving D2C Shopify Plus Brand
How We Took VITRIQ From Amazon Dependency to a Thriving D2C Shopify Plus Brand
Background
VITRIQ is a UK-based premium supplement brand built around one clear mission — helping people combat burnout, stress, and fatigue through science-backed, high-potency formulations. Their product line covers three core pillars: immune support (Turmeric), stress relief (Ashwagandha KSM-66 with Shoden®), and mental clarity (Lion's Mane). Every product is vegan, gluten-free, UK-made, and certified to HACCP and GFSI standards — with dosages 47% higher than the market average. The product was genuinely strong. The brand had a real audience. But almost all of their sales ran through Amazon, and that dependency was quietly capping their growth.
The Problem
VITRIQ was getting consistent traffic and had built a base of over 10,000 satisfied customers — but the economics of Amazon were working against them. Platform fees, PPC spend, and zero ownership of customer data meant their margins stayed thin and their growth stayed fragile. They had no direct relationship with their buyers, no email list to reactivate, and no control over how their brand was presented. When any disruption hit — whether algorithmic, operational, or market-wide — there was no owned channel to fall back on.
Their Shopify store existed, but it wasn't doing the job. The brand story wasn't landing, the product pages weren't converting the traffic they were getting, and the store wasn't set up to retain the customers they had already worked hard to acquire.
The Approach
VITRIQ had a proven product and a real audience, but their growth was capped by Amazon dependency. We migrated them to Shopify Plus and rebuilt their store to convert the traffic they were already getting.
We rebuilt their product pages around clinical credibility — leading with Shoden®-sourced Ashwagandha, HACCP certification, and benefit-driven messaging so visitors understood the product's value instantly. We structured the catalog across their three core pillars (Turmeric, Ashwagandha, Lion's Mane) to encourage natural cross-selling and increase average order value. Email capture and post-purchase flows were set up to start building an owned audience and bring customers back without relying on paid spend. The result is a D2C storefront that works as hard as the product itself — where every sale, every customer, and every relationship belongs to VITRIQ.
What We Did:
We rebuilt VITRIQ's Shopify Plus store from the ground up, designed to convert health-conscious buyers who already understood the value of the product.
Rebuilt the product pages to lead with clinical credibility — Shoden®-sourced Ashwagandha, HACCP certification, and specific benefit-led messaging per SKU (stress, clarity, immunity), so visitors understood the difference within seconds.
Created a cohesive brand narrative across the homepage and collections, positioning VITRIQ as the premium, science-backed alternative in a crowded supplement market.
Structured the catalog so cross-selling between Turmeric, Ashwagandha, and Lion's Mane felt natural, increasing basket size without friction.
Set up post-purchase flows and email capture to start building an owned audience — turning one-time Amazon buyers into returning D2C customers.
Optimized for mobile-first, clean checkout, and trust signals (UK-made, vegan, certified quality) that supplement buyers specifically look for.
The Result:
VITRIQ now has a D2C storefront that works as hard as their product does. Traffic that previously disappeared into Amazon's ecosystem now lands on a branded experience they own entirely. The brand controls its pricing, its story, its customer data, and its margins — none of which Amazon allows.
The shift from marketplace dependency to owned D2C channel means every customer acquired now belongs to VITRIQ, not the platform.
Background
VITRIQ is a UK-based premium supplement brand built around one clear mission — helping people combat burnout, stress, and fatigue through science-backed, high-potency formulations. Their product line covers three core pillars: immune support (Turmeric), stress relief (Ashwagandha KSM-66 with Shoden®), and mental clarity (Lion's Mane). Every product is vegan, gluten-free, UK-made, and certified to HACCP and GFSI standards — with dosages 47% higher than the market average. The product was genuinely strong. The brand had a real audience. But almost all of their sales ran through Amazon, and that dependency was quietly capping their growth.
The Problem
VITRIQ was getting consistent traffic and had built a base of over 10,000 satisfied customers — but the economics of Amazon were working against them. Platform fees, PPC spend, and zero ownership of customer data meant their margins stayed thin and their growth stayed fragile. They had no direct relationship with their buyers, no email list to reactivate, and no control over how their brand was presented. When any disruption hit — whether algorithmic, operational, or market-wide — there was no owned channel to fall back on.
Their Shopify store existed, but it wasn't doing the job. The brand story wasn't landing, the product pages weren't converting the traffic they were getting, and the store wasn't set up to retain the customers they had already worked hard to acquire.
The Approach
VITRIQ had a proven product and a real audience, but their growth was capped by Amazon dependency. We migrated them to Shopify Plus and rebuilt their store to convert the traffic they were already getting.
We rebuilt their product pages around clinical credibility — leading with Shoden®-sourced Ashwagandha, HACCP certification, and benefit-driven messaging so visitors understood the product's value instantly. We structured the catalog across their three core pillars (Turmeric, Ashwagandha, Lion's Mane) to encourage natural cross-selling and increase average order value. Email capture and post-purchase flows were set up to start building an owned audience and bring customers back without relying on paid spend. The result is a D2C storefront that works as hard as the product itself — where every sale, every customer, and every relationship belongs to VITRIQ.
What We Did:
We rebuilt VITRIQ's Shopify Plus store from the ground up, designed to convert health-conscious buyers who already understood the value of the product.
Rebuilt the product pages to lead with clinical credibility — Shoden®-sourced Ashwagandha, HACCP certification, and specific benefit-led messaging per SKU (stress, clarity, immunity), so visitors understood the difference within seconds.
Created a cohesive brand narrative across the homepage and collections, positioning VITRIQ as the premium, science-backed alternative in a crowded supplement market.
Structured the catalog so cross-selling between Turmeric, Ashwagandha, and Lion's Mane felt natural, increasing basket size without friction.
Set up post-purchase flows and email capture to start building an owned audience — turning one-time Amazon buyers into returning D2C customers.
Optimized for mobile-first, clean checkout, and trust signals (UK-made, vegan, certified quality) that supplement buyers specifically look for.
The Result:
VITRIQ now has a D2C storefront that works as hard as their product does. Traffic that previously disappeared into Amazon's ecosystem now lands on a branded experience they own entirely. The brand controls its pricing, its story, its customer data, and its margins — none of which Amazon allows.
The shift from marketplace dependency to owned D2C channel means every customer acquired now belongs to VITRIQ, not the platform.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations